If you want to become a successful content creator online, it is indispensable for you to track your website performance. As you may know, there are a variety of online analytics tools that can give you a brief overview of your site. But today, I will be discussing about Alexa Traffic Ranking.
What is Alexa Traffic Ranking?
Same as many other web analytics tools, Alexa traffic ranking is designed to help you measure your website popularity as well as your visitors’ behavior. Among millions of websites that are ranked within Alexa in sequence of their popularities, an Alexa Rank of 1 is deemed the most popular website.
How to Check Your Alexa Traffic Ranking?
To find out your Alexa Traffic Ranking, you can simply go directly to their website and perform a search.
How are Alexa Traffic Ranking Determined?
Basically, Alexa Traffic Ranking is estimated solely from the browsing behavior of Internet users from the Alexa Toolbar, which tracks peoples’ activity around the Internet, for example, the websites they visit, the average time they each person visit, and bounce rate of visitors.
As this is how they acquire most of the data, they can only track the data from people who actually installed the Alexa Toolbar on their devices (an approximation of 20 million), which is only a small fraction of people given that there are currently BIILLIONS of Internet users all over the world.
Therefore, I would not recommend you to take reference from it because the traffic data are simply inaccurate.
In fact, if you want to find out which page are you ranked on search engines, namely Google, Bing, and Yahoo, you may want to consider trying Jaaxy.
Say you’re looking for which page Jaaxy is ranked in Google. Simply type in a targeted keyword “what is Jaaxy” and perform a search.
As you can see, Jaaxy is now found in position 1 of page 1 in Google, Bing, and also Yahoo. One thing I like about this feature is that you can target any keywords and see which blog posts of your website are ranked on these search engines. Not only that, Jaaxy is also a powerful keyword research tool that can help you rank high on search engines and get free traffic to your website.
Unlike other analytics tools like Google Analytics, Alexa reveals how a website is performing compared with all other sites rather than considering your site alone, which can give you an evaluation of how your website is performing as well as competitive analysis.
How to Increase Your Alexa Traffic Ranking?
To make it clear, I honestly don’t think Alexa Traffic Ranking can reflect your website success or how well your site ranks in Google. Instead, I would recommend tools such as, Google Analytics, Google Search Console, and Jaaxy. Moreover, all these tools are free to use and they are by far more accurate than Alexa Traffic Ranking.
Fortunately, it appears that all of these tools, including Alexa, have similar factors when it comes to ranking:
1. Write Captivating & Unique Content
It’s true that keyword research is imperative for developing your SEO, but content is what truely matters that will drive your visitors to come back and generate most of the traffic to your site. Therefore, it is significant to write captivating content that will catch peoples’ attention.
Here is a quick list of things that can help you build a quality blog post:
1. Small Paragraphs
2. Separate your ideas with headings
3. Use conversational speak
4. Use a captivating headline
5. Utilize relevant image to help illustrate your idea
Although these tips may seem futile, trust me, the way you present your content on your posts can make the difference between someone reading all your posts and someone leaving your website right away. The more captivating and engaging your content is the more traffic and the higher ranking you will see as a result.
2. Create Content Regularly
Another way to increase your rank on search engines is to create superb content on a regular basis as search engines like Google loves website that are always updating and writing content. It’s safe to say that you should write 3 – 5 posts per week for at least a few months before you can see a significant increase in your ranking and obtain a decent amount of traffic.
I’m going to be honest with you, there’s no overnight success in the online business industry. If you really want to make some real money online, you have to be patience and consistent in your online business and work for as long as it takes, which is certainly not an easy process for most people.
3. Target Low Competition Keywords
Targeting keywords with low competition is probably the best way for you to rank on search engines, especially for sites which are just building out to gain authority gradually.
Imagine if you’re just starting out your website and you write content targeting keywords that have extremely high competition, chances are you won’t get any traffic at all and you’ll give up sooner or later.
So, what is a low competition keyword and how can you find them?
To show you how to look for these keywords, I will be using a powerful keyword research tool, Jaaxy, to walk you through the process.
- Quoted Search Results (QSR)
QSR is the number of competing websites ranked in Google for the exact keyword, also known as the competition of the keyword.
Simply put, a higher QSR indicates a tighter competition.
For a site that’s just building out, you should only target keywords that have a QSR less than 100.
But as you’re gaining more and more authority in Google, a QSR less than 200 will also be acceptable.
Suppose that you’re creating a basketball niche website, simply type in basketball and click “Find Keywords” to see what keywords can you use instantly.
In this case, you can see that other than basketball, Wisconsin badgers basketball, and shooting basketball, all the keywords are less than 100 QSR so they can be used as your keyword ideas.
To better organize your keywords, you can also click the saved list above and compile all the relevant keywords into a list to save them for future use.
Pretty cool, right?
4. Make It SEO Ready
If you are just setting forth to your online business journey, perhaps you may not know about Search Engine Optimization (SEO), which is the process of getting free, targeted traffic from search results on search engines to your website. To get SEO help, the best way is to get yourself educated as there are many services in the market that can help you out with it.
My Last Thoughts
I hope this article has helped you understand more about Alexa Traffic Ranking and tips that can increase your ranking on search engines.
If you have any questions about this topic, let me know below the comment area and I will be happy to help you out.