You have probable heard the term keyword research, which is the process of finding words or phrases that are relevant to your niche website so as to create content around it.
In fact, keyword research is the most significant component of your online business, and I can safely say that it would determine whether or not you achieve Search Engine Optimization (SEO) success.
Simply enter a keyword below and click “Find Keywords” to see the results immediately.
Today, I will be walking you through the process of how to do keyword research for Search Engine Optimization step-by-step.
What is a Keyword?
In a nutshell, a keyword is a word or a phase that people are searching for in search engines, which can also describe the general content of your blog post.
As a content creator, your main goal is to create high-quality content that will rank on search engines to drive you consistent, free traffic, otherwise known as the SEO process.
But there are literally MILLIONS of keywords and countless websites in every niche. With such a high competition, how can you have the competitive edge and get ranked on search engines?
This is the time when you do keyword research and search for content ideas having alternative search terms that people look for on search engines with low competition.
In the following tutorial, I will be using a top-notch keyword research tool, Jaaxy, which is regarded as one of the best in the market.
How to Find Keyword Ideas
When it comes to finding keyword ideas, there’s a technique I find extremely useful, which is known as the alphabet soup.
- What is Alphabet Soup?
Let’s suppose that your niche website is about teaching people how to find keywords.
In this case, I’ll simply type in “find keywords” on Google and see what I’ll get.
As you can see, there are already 10 potential keywords you can use right away, such as find keywords in text, find keywords for google ads, find keywords for website, and so on.
After performing this technique for a few times, you will be easily getting at least hundreds of keyword ideas. Then, we’ll plug in those keywords on Jaaxy and find out which are suitable for you.
Before we perform any keyword searches, let’s take a look at some important metrics that you will need to understand:
- Average Search
This is the average number of searches that people perform per month for the keyword.
- Estimated Traffic
This is the estimated amount of traffic you will get if you rank on the first page on Google for the keyword.
- Quoted Search Results (QSR)
This is the exact number of competing websites in Google for the exact keyword, also known as the competition of the keyword.
In other words, a higher QSR indicates a tighter competition.
- Keyword Quality Indicator (KQI)
KQI analyzes whether the keyword is suitable to use or not based on your possibility to rank on Google. Green is great, yellow is normal, and red is poor. You should only use the keyword when the KQI is great.
- SEO Score
This score is given based on the keyword quality, estimated traffic and competition. The higher the score, the better chance you get to achieve first page rankings for this keyword.
- Domain Availability
This column shows which domain is available for you to buy. If you’re planning on buying a domain, this can quickly help you find low-priced domains that are ranked in Google.
What Makes a Good Keyword?
Basically, there are 3 rules we should always follow for choosing a good keyword:
1. Average Search > 30
Ideally, you should target keyword with an average search over 30.
If the monthly average search of the keyword is smaller than 30, you may most likely wind up getting no traffic at all notwithstanding that you can rank at the first page of Google.
2. QSR < 100
As mentioned, QSR describes the competition of the keyword, the lower the better. As a rule, you want to find a keyword that has a QSR less than 100.
But as you’re gaining more and more authority in Google, it is less significant and a QSR less than 200 will also be acceptable.
3. The Keyword Must Be Grammatically Correct
Give it a thought. If the keyword doesn’t make grammatical sense, there is simply no chance you will rank on search engines as people by no means will search that keyword.
Although some of those keywords that aren’t grammatically correct will have a smaller QSR, don’t use it.
As we can see from the search results, “find keywords in text” meets all the requirements of a good keyword:
1. Average search 128 > 30
2. QSR 95 < 100
3. Grammatically correct
Therefore, I would say this is a keyword you should use that can give you decent traffic with less competition.
Why Should You Use Jaaxy?
Jaaxy is a legitimate program designed for all levels of content creators as there are 3 types of memberships for you to join:
- Jaaxy Starter = $0
- Jaaxy Pro = $19 USD / month
- Jaaxy Enterprise = $49 USD / month
If you’re just starting out on your online business, you may want to consider signing up for Jaaxy Starter because it’s free to join. Not just that, you will have access to 30 FREE searches along with many other features, including search analysis, keyword list manager, affiliate program, and so much more.
On top of that, the accuracy and speed of Jaaxy is awesome.
If you’ve used Jaaxy before, you will be amazed how fast it is as it only takes a few seconds for each search.
Also, the data shown on Jaaxy are collected directly from Google, Bing, and Yahoo then combined with its own proprietary data. In addition, they are updated regularly so the results are very accurate.
My Last Thought
I hope you’ve learned more about keyword research from this article.
Like I’ve said, keyword research tool is indispensable for all types of content creators who depends on SEO. And I would say that Jaaxy is by far the best one in the market that will take your website to the next level.