If you are looking for how to create content for a website and get ranked on search engines, you’re in the right place.
By this time, you should have already chosen a niche and built a website and are ready to get started on creating content for your website. If not, check out this video to get rolling!
But first you need to understand what content is and how to create keyword rich content.
What is Content?
Content is considered the most significant component in achieving online success.
Regardless of what type of online business you’re doing, if you can build out your website with quality, unique content that is ready for Search Engine Optimization (SEO), you are going to have a bright future ahead of you in the online world.
When it comes to writing content, lots of people misinterpret that they need to be a “writer” in order to be successful online. Your audience isn’t looking for a professional writer, instead, all they want is someone who can communicate with them and provide useful information. You can simply imagine that you’re talking to a friend or a family member as you’re creating content.
Also, if you can put emphasis on helping people instead of promoting products like other online marketers, you are going to build a lot more trust with them, leading to a long-term and profitable online business.
What is a Keyword?
A keyword is simply a word or a phrase that people enter into search engines while looking for information and they will be provided with a list of relevant websites as a result, also known as the keyword research process.
As simple as that may sound, you goal is to rank on the first page in search engines to get the most traffic to your website. In that case, you have to understand the process of creating keyword rich content.
Creating Keyword Rich Content
In each post or page of content that you create, you will be targeting a brand-new keyword so that every page or post will have the chance to rank under that exact keyword in search engines and drive traffic to your website.
Check out this video below to clarify the keyword research process.
First thing first, to find the right keywords, you need a keyword research tool.
As you can see, there are several columns of keyword data, which are all very important for choosing the right keywords for you.
This shows the keyword data to the right that is representing.
- Average Search (Avg)
This is the average number of searches that people perform per month for the keyword.
- Estimated Traffic
This is the estimated amount of traffic you will get if you rank on the first page on Google for the keyword.
- Quoted Search Results (QSR)
This is the exact number of competing websites in Google for the exact keyword, also known as the competition of the keyword.
In other words, a higher QSR indicates a tighter competition.
- Keyword Quality Indicator (KQI)
KQI analyzes whether the keyword is suitable to use or not based on your possibility to rank on Google. Green is great, yellow is normal, and red is poor. You should only use the keyword when the KQI is great.
- SEO Score
This score is given based on the keyword quality, estimated traffic and competition. The higher the score, the better chance you get to achieve first page rankings for this keyword.
- Domain Availability
This column shows which domain is available for you to buy. If you’re planning on buying a domain, this can quickly help you find low-priced domains that are ranked in Google.
What Makes a Quality Keyword?
There are 3 rules we should always follow when choosing a good keyword:
1. Average Search > 30
Ideally, you should target keyword with an average search over 30.
If the monthly average search of the keyword is smaller than 30, you may most likely wind up getting no traffic at all notwithstanding that you can rank at the first page of Google.
2. QSR < 100
As mentioned, QSR describes the competition of the keyword, the lower the better. As a rule, you want to find a keyword that has a QSR less than 100.
But as you’re gaining more and more authority in Google, it is less significant and a QSR less than 200 will also be acceptable.
3. The Keyword Must Be Grammatically Correct
This is perhaps the most critical rule for choosing a keyword. If the keyword doesn’t make grammatical sense, don’t use it. Instead, do another search for alternative search terms that people look for on search engines with similar meaning. In this way, you will measure a more accurate data.
Although keywords that aren’t grammatically correct will have a smaller QSR, don’t use it.
Want to give Jaaxy a try? Simply enter a keyword below and click “Find Keywords” to see the results immediately.
Understanding the Low Hanging Fruit Keyword
If you have not heard of this expression yet, a low hanging fruit keyword basically means a low competition keyword. Like a fruit tree, despite the fact that low hanging fruits are much smaller (less traffic keywords), there are many more of them as people usually compete for the high hanging fruit (high traffic keywords) rather than them, which have a much less competition.
This approach is especially important for brand new websites which are just building out to get rankings targeting low competition keywords and gain more authority gradually, which can lead to an unlimited amount of traffic.
How to Create Content That Drives Traffic
1. Write Captivating & Unique Content
It’s true that keyword research is imperative for developing your SEO, but content is what truely matters that will drive your visitors to come back and generate most of the traffic to your site. Therefore, it is significant to write captivating content that will catch peoples’ attention.
There are 5 tips that can help you create quality content:
1. Small Paragraphs
2. Separate your ideas with headings
3. Use conversational speak
4. Use a captivating headline
5. Utilize relevant image to help illustrate your idea
In point of fact, not all your visitors have a large amount of time to read your content. These techniques will make your content more organized and concise, making it easier to read and consequently your readers will probably stay much longer on your website. The more captivating and engaging your content is the more traffic and the higher ranking you will see as a result.
2. Create Content Regularly
Another tip for beginners to increase ranking on search engines is to create quality content on a regular basis as search engines like Google loves website that are always updating.
I would say that you should write at least 3 – 5 posts per week for a few months before you can see a significant increase in your ranking and obtain a decent amount of traffic.
To be honest with you, there’s no overnight success in the online marketing industry. If you really want to make some real money online, you have to keep working and producing high-quality content for as long as it takes, which is certainly not an easy process for most people. But trust me, hard work will assure your success.
If you understand how to choose the right keywords for your content, you’re already on a path to creating a long-term online business and a progression towards success online.
I hope you have a better understanding on how to create content for a website. If you have any questions, don’t hesitate and leave them in the comment section below, I’ll be happy to help you out.